Project:
Test assignment for Hearst’s Digital Spy wing.
Performed the brief as a student and got selected
as one of the students for a one week experience at Hearst.

Summary of the overall provided brief:
Envision and create a logo for Watch This and Rainbow Crew - sub brand entities under Digital Spy -
covering TV programs and content catering to LGBTQ community respectively.

Result:
I created an animated Watch This logo with examples of digital application to
display current and upcoming content in various platforms. I further
animated the Digital Spy logo to ensure brand sync in representation.

The Rainbow Crew logo was designed with a purpose of flexibility in terms of the usage.